Long and rather dull story short: we’re starting to add links to cmp.ly where appropriate, the premise being that we’re not hiding anything when we mention/review stuff. There are occasions that we benefit when someone uses a coupon code or mentions us, and it’s only fair that you know what’s going on.
To that end, if you see a post with some text in saying “Disclosure: cmp.ly/5" or similar, you can see exactly what’s up and where we stand. New ones will have the declarations where relevant, adding this disclosure to all the relevant old posts will take some time. Generally speaking, where we have a coupon code mentioning either of us or The Emma and Pete Show by name, it’s a safe bet we will earn a commission in addition to you saving some money or getting a discount on a service, etc.
All sounds a bit serious, doesn’t it? Well, it’s not – it’s all part of a more transparent approach to this website, and hopefully it’s a proverbial step in the right direction.
