
A few months ago, Pete and I were invited to a book launch, where (unsurprisingly) we met a couple of authors. We were introduced to one as people who knew a lot about the internet, and she asked the inevitable question – how do I make money from my website?
The lady in question had paid a small amount of money for someone she knows to build her a basic website. It was occasionally updated with news of events she would be at, or new books she had just published, but mostly was just a static site.
Shockingly, it didn’t increase her book sales by a noticeable amount. For some reason, people who don’t spend a lot of time on the internet think it runs on some magical principle, but it doesn’t. It works the same way as most aspects of life – you get out what you put in.
If you only have the budget for a cheap website (and don’t have the skills to improve it yourself) then it is unlikely to do wonders for your brand. There are things websites need to be successful – including engaging content, regularly updated to encourage readers to return for multiple visits. If you want to make money from your website then you need some way of tracking those visits, so you can see what works and what doesn’t. And if you want your website to sell something, then you have to make it easy – either by having your own webshop or by linking to a decent online supplier (for books, Amazon is usually the vendor of choice, but it doesn’t have to be yours).
If you don’t have the time to get really engaged in social networking, then don’t bother starting. There’s only one thing worse than an account that dries up after a couple of weeks, and that’s one that’s used intermittently to fire out ‘information’ – essentially nothing but an infomercial when you have something to promote.
So if you don’t spend a lot of time on the internet, and can’t pay someone to do it for you, don’t expect to make your millions there. Market your wares through one of the other activities that you have time for, and that you enjoy doing.
If you do spend time on the internet then market your website by engaging with the online world. Read blogs on relevant topics and join in the discussions – leave meaningful comments with a link to your site and people will follow them. Leave dross and they won’t. If you’re in to forums then do the same – be part of the conversation. Add something beyond advertisements if you want to feel the internet love.
And learn a little bit about SEO. Perhaps we can get Pete to write about that for Part 2 :)
This is all good advice if you have a website already, but if you’ve yet to set one up then don’t forget to check out our
GoDaddy discounts page!