The Sopranos is one of my favorite shows of recent years. I missed it the first time when it was broadcast, purely on the grounds that I only found it mid-way through one of the later series and figured there was so much catching up to do that it wasn’t worth starting in the middle of a plot/story without knowing what the heck was going on.
I rented a few of the DVDs from series one from LoveFilm without giving it much thought, and after watching the pilot I was hooked. I wanted to watch the whole set from start to finish. And watch it again. And again. Renting from postal DVD services like LoveFilm is all well and good for one-shot stuff (movies) and short TV series, but renting sprawling multi-series epics like The Sopranos create some problems:
- each show is nearly an hour long, so there’re only two or three per disc
- the turnaround at the rental HQ can be a day or two, so there’s a gap between episodes – a real bummer when there are complex story arcs going on
- it’s the TV equivalent of a page turner – you must watch the next episode to see what happens to a given character
- you’re reliant on the rental firm sending series DVDs in order, something that doesn’t always happen and/or can cause delays
Clearly when the show was initially broadcast on the goggle box these niggles were moot points – the viewer had to wait until the next week to watch the next installment. With renting out of the question, it came down to getting hold of the series in another fashion. The options (in no particular order):
- download them (legally)
- download them (illegally)
- buy physical copies (legally)
- borrow box set from someone, make an illegal copy
Ideally, I’d download the series. I will admit to downloading TV series shows from the internet via BitTorrent sites. I will also admit to invariably buying the end product retail-style when it does come out, be it a physical copy from Amazon or a thumping big DRM’d file from iTunes or whatever.
I prefer downloads because they take up less shelf space. I can live with DRM’d stuff from iTunes, and I’m happy with video in whacky formats – as long as I can play it on something or convert it to a format I can play more readily, everything’s gravy.
DVD boxsets are made of plastic, inks, card, cellophane, glue, all of which require raw materials to manufacture. Plus, the manufacturing process uses more resources. And the end product needs shipping to stores, and in Amazon’s case, further shipping to the punter. As a light-medium greenie I would really rather the oil stayed in the ground or was used for something more important than my telly watching. Downloads get another +1, the power involved with getting a bunch of files to me over the Internets is far, far lower than a boxed product.
The flaw in this logic comes down to illogical pricing. It’s significantly cheaper for me to buy physical products than legal iTunes Store downloads.
If I want to buy all seven Sopranos series (series 6 is two parts, so let’s call it seven series for the sake of argument) on iTunes, I can. It’ll be downloaded to my computer and I can watch them almost immediately. All seven series are available on iTunes:

If I buy all of them at series-level from iTunes, it will cost me 158.95GBP (that’s 260USD right now). If I’m a bit bonkers and buy each individual episode at 1.89GBP (3USD) each, all 86 of them, that’ll cost me 162.54GBP (265USD) and I’ll get RSI into the bargain.
If I buy the mega boxset from Amazon it’s 90GBP plus change (150USD):

Excluding home delivery, I’m looking at a 70-odd percent premium to get a version that involves less physical stuff. Less resources, for a lot more money. This is so backward and illogical that it’s not even funny.
If there were a few percent in it, I’d happily buy the virtual version and save the shelf space and raw materials. I’d certainly buy the iTunes version if it were cheaper than the physical version.
This whole thing came to light when I picked up The West Wing on DVD boxset. There was even more of a disparity between the two versions. Same process as before, check the iTunes Store price, check the Amazon boxset price:

Buy every series and it’ll cost 192.93GBP (315USD, give or take). The buy-individually-and-get-RSI option will set you back 294.84GBP (480USD). Ouch. Let’s see what Amazon are doing the physical West Wing boxset product for:

Yes, that’s not a typo: it’s 49.98GBP (~80USD). The downloadable version is nearly four times the price of the physical resource-intensive product. Madness.
I added the West Wing boxset to my Amazon wishlist some time ago, it was hovering around the 90GBP (~145USD) mark for months and months. I knew it would come down in price, these things invariably do over time. 50GBP was the trigger price for me, as soon as it got below that price, I would buy. A bit like reverse eBay, really.
The reality of it is that I got a cheap boxset that I will likely rip into something more palatable and leave on a shelf to gather dust. The depressing part of this whole process is that if I’ve had access to the downloadable versions without a near-300% premium, I’d have more shelf space and a lower carbon footprint.
Any or all of these things would make things better:
- Cheaper prices on iTunes Store for series-level purchases
- Much cheaper prices on iTunes Store for the purchase of an entire collection (like a box set)
- Some uniformity between the hard/soft copy prices
If the retailers and studios embraced online delivery more readily and were prepared to lower the prices, piracy would be less prevalent. The outlay involved with manufacturing the box sets would be lower, and more effort could be put into making a pristine downloadable copy that could be controlled with sensible DRM.
As it stands right now, it’s far cheaper for me to buy a real DVD, rip it and have non-DRM’d files to watch (which can get into the wrong hands, hands that haven’t paid) than it is to buy a regulated, DRM’d from an authorized source.
And remember the fourth option from the initial list of choices – borrowing the box set from someone – now you know I’ve got the box set, you’re might be inclined to ask if you can borrow it from me, and I’m powerless to stop you ripping your own copy.
Can you find a bigger price/percentage difference between an Amazon box set and an iTunes Store download? Game on…