I saw something in a shop in town the other day. A range of stationery items, all clearly form over function, with a strapline of (or something like): “Make compelling content. Don’t delay.”. Now, forgetting for a moment that I can’t comprehend how little niché stores in big, anonymous shopping centers survive – especially with Oxford’s shocking rent costs – I do like bold statements that work. And I liked this one. I didn’t buy the folder I saw it on, the last thing I need at the moment is even more stationery in an already over-crowded home office (seriously, it’s like we’ve just moved in and haven’t unpacked the boxes).
It’s been playing on my mind for a few days. I need to make that content. It’s what I love to do, and what pays the bills. I do the vast majority of my work online, some of it is mind-crushingly repetitive and boring, but for the large part it’s stimulating and enjoyable. And that’s what life should be, right? Right.
The eternal problem with making this mythical content is being in the right place and mindset to do it. Corporate robots be damned, I need to have the right head on in the morning (or evening, as it seems to be of late) to work my magic. I used to procrastinate like crazy when I was working for The Man – because I could. I was one of the old time folks who could get away with it. It was ultimately my downfall: my brain just got lazy and I wanted out.
Now, I’m in charge of my future, and I love it. Absolutely love it. Not knowing where the next sale is going to be, not knowing if invoices will be paid to us on time (for reference: small business are the worst at not paying bills, large companies are slow, but they get there), the creative spark is the one thing I’m missing – rather, I have to really work to get into the right frame of mind, it doesn’t come naturally. I want it to come more naturally, and I’m confident that it will, with a few changes. More focus, less distraction. The two are closely linked.
The only online distraction I have left is Twitter, and it’s lost the magic it once had. The Twitter love I had just isn’t there any longer. If you prefer a biz term, it’s lost its value. I’m seeing it happen more and more, the latest thing being some lame Moonfruit promotion that seemed to infest every third tweet. I much prefer targeted selling. I’m no angel myself – I’ve used Twitter to get free stuff in the past, in Pavlovian-esque moves I’ve said how wonderful something is for some free software. I’m not proud of it. 300+ people saw me blab how great so-and-so was, and their inconvenience was the price of my free software (plus, I expect, an increase in traffic to the Macheist website). That doesn’t sit well with me.
No blame, no excuses, no more griping, I just don’t feel it any longer. So, I’m hibernating my account. I won’t trash it, I won’t delete the messages. It’ll sit dormant until I restart it. And I will, I imagine, I just don’t know when. My daily online repertoire includes email, making stuff, and Twitter. With some Skype thrown in for good measure now and again. Twitter is the thing that’s at the top of my list that’s slowing me down, distracting me, and stopping me achieve what I want.
If you’re following me: don’t worry – it’s not you, it’s me. Well, maybe it is you, but it’s more likely to be me. Maybe you’d like to start a book on how long I can live without Twitter…I’ll have a ten spot on ‘a month’, thanks.